New Terminal: A Chain Restaurant After Security?
Drew inquires, "Any hope for a chain restaurant on the secure side [in the new terminal]? Something like a Cinnabon since SGF has so many early morning flights? Or, is that just beyond what our market can support? Thanks!"
We're going to get answers to questions like this in the next few months when we ask food service companies for proposals. Here's what we know so far; and these are generalities:
- Most upscale restaurants, that operate in airports, need about 1.2 million passengers a year before they'll enter the market. We're currently at about 850,000. Can we persuade a company to enter the market early--with the thought that they'll have a leg up when we hit 1.2 million? Maybe...
- With our current customer base we may have to guarantee a company exclusive rights to all food services to make it worth their while. That's the case in the current terminal.
Kent
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